Directed Technologies’ partnership with SingleStore and Sisense unveils connected cars

Automotive and electronics connected solutions manufacturer Directed Technologies partners with SingleStore and Sisense to manage its large data volumes on a real-time basis and to increase the availability and scalability of its telematics.

This new strategic relationship will enable Directed Technologies to:

  • Pioneer has a solution that caters to the local market needs of vehicles that are manufactured in Europe, North America, and Asia Pacific
  • Reduce driver violations, fuel consumption, and maintenance costs for OEM and fleet vehicle operators
  • Address the rapid growth in its business and the exponential expansion of connected vehicle data
  • Build a new revenue stream by launching its data-analytics-as-a-service offering

Directed Technologies has deployed millions of turnkey OEM-branded vehicle multimedia units (MMUs), telematics solutions, and accessories for manufacturers. More than 1,800 fleets utilize Directed Technologies telematics devices, and more than 300,000 heavy vehicles have its MMUs onboard.




OEMs also rely on Directed Technologies’ data analytics for connected vehicle insights. Legacy database systems lack capabilities to scale businesses and also saddled it with high management overhead.

The monolithic architecture further limited its ability to rapidly run artificial intelligence and machine learning models. OEMs wanted one database for all its data needs – from delivering unlimited storage to enabling real-time data analysis.

Directed Technologies needed a database with optimal flexibility, scalability, and security. It was also looking for a supplier that would meet its requirements of ease of integration, speed, and reliability along with a scalable and flexible pricing model. It sought partners who understand and share its company values ​​and both its APAC and global strategic business goals.

SingleStore now enables Directed Technologies to manage high data volumes on a real-time basis. It employs SingleStore’s single, scalable database for all its data. SingleStore meets Directed Technologies’ requirement to address both cloud- and on-premises data and allow some of its applications to remain on premises.

With the help of SingleStore and Sisense, Directed Technologies can manage large data volumes on a real-time basis, and increases the availability and scalability of its telematics. Directed Technologies benefits from the partnership since telematics can provide profound environmental, personal, and corporate benefits, including a more than 99% reduction in driver violations and dramatically lower fuel consumption and maintenance costs.

“Generating automated actionable insights from the huge volumes of data being generated by every vehicle each day can result in profound organizational and societal benefits,” says Directed Technologies executive director Brent Stafford.

“We are excited about this collaboration with Directed Technologies and SingleStore, which highlights the power of analytics in solving complex issues and the value of committed partnerships,” comments Sisense director of channels and alliances APAC Rohan Persaud. “We will support Directed Technologies every step of the way as it scales into a truly global offering.”

“The partnership with Directed Technologies is a significant milestone, and aligns with Singlestore’s strategy of accelerated growth and increased investment in the ANZ marketplace. We are delighted to have a long-term agreement in place to provide lasting benefits to both Directed and its clients, ”concludes SingleStore director ANZ Robin Barrow.

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