The Digiday Content Marketing Awards Virtual Announcement

The 2022 Digiday Content Marketing Awards winners announcement will begin here on Thursday, May 5 at 2:30 pm EST. Welcome and we can’t wait to celebrate with you. To register for this event and add a reminder to your calendar, please click here.

Here’s a look at this year’s finalists:

Best Advertising Partner for Brands
First Media and Factor – Performance Marketing Launch
Power Digital – The Best Advertising Partner for All Brands
Roku Advertising
The EGC Group Be KISS Confident Campaign

Best Agency/Client Collaboration
elf Beauty, Movers+Shakers
Far From Timid and University of Phoenix – A Pandemic Response Empowering Students, Alumni, and Prospects Towards a Career and Life They Love
HDK MEDIA and ZAKAT FOUNDATION OF AMERICA
LADbible Group x Disney + x Publicis
Mahlab – Supporting Prospa through its biggest crisis
Ram x Yellowstone Franchise Partnership
Target and Portal A: Let’s Target Season 3

Best Brand Publication – Print and/or Digital
Industry Dive’s studioID & IBM – Security Intelligence Blog
Mahlab – transforming the water industry bible.
Redshift by Autodesk
T. Rowe Price Investor Magazine
The Compass Magazine with Revmade
The Sunday Edit by Sunday Riley

Best Brand/Influencer Collaboration
Accenture-North America
American Eagle
elf Beauty, Chipotle, Movers+Shakers, D1A
INNOCEAN USA
PPK and The Florida Lottery – Week For Life Wellness Series
Weber Shandwick, Chicago and Kellogg Company – The Cheez-Itennial Cake

Best Branded Content Series – B2B
Brand Movers & Beumer Group – Launch of three niche content hubs URL
EY – Leadership in Action
Hearts & Science: AT&T Business x The Washington Post 5G partnership
McKinsey Global Publishing
NBC News Brand Studio
SkiftX and AWS – Digital Transformation in Travel
WP Creative Group and NI – Finding Failure

Best Branded Content Series – B2C
Appleton Estate
Barkley and Planet Fitness Introduce Xrystal with an X
BDG Studios, J3, and Johnson & Johnson – From The Start
Crackle More
Digitas & KitchenAid-Design Minded
MotorTrend & Rivian—Electrifying The Outdoors
Schibsted Partnerstudio & The Norwegian Directorate of Health, Mindshare – An multilingual universe on Norway’s largest news site
WP Creative Group and REALTORS® – Shelter from the Storm

Best Branded Content Site – B2B
Watchful
Brand Movers & Satair – The Satair Knowledge Hub
Globalization Partners Localization Initiative
McKinsey Global Publishing
McKinsey Global Publishing
Salesforce + Google: Virtual Adventure
Wells Fargo Small Business Resource Center

Best Branded Content Site – B2C
Google Shopping x PAPER – 21 of 21 Partnership
HP – The Garage by HP
LADbible Group x Brew City
SJR and Spotify For the Record
The Well by Northwell Health, with Revmade
WP Creative Group and Mattel – The Empathy Issue

Best Branded Podcast
Accenture-North America
Home. Made., An Original Podcast from Rocket Mortgage
Atlantic Re:think and Boston Consulting Group – American Metamorphosis Season One
LEGO® and Velocity, ViacomCBS
Teamistry, an Original Podcast by Atlassian
Yahoo + Ford: Electric Generation

Best Campaign Pivot
Barkley – Delta Faucet Real Life Showroom
Fenty Beauty & Barbarian — Fenty Eau De Parfum Ghost Stores
IKEA
Lunchables
Mahlab – Transforming SecondBite’s mission to feed the homeless
Mars Pet Care – Cesar Wholesome Bowls – BestieBowls – Weber Shandwick, Chicago

Best Community Building Campaign
barley
CloudPaper
Fenty Beauty & Barbarian — Fenty Eau De Parfum Ghost Stores
FOLX Health – Taking Up Space
Imprint Projects and Levi’s — Levi’s Music Project: 2021 Discord Launch
Mahlab – Helping the UN fight gender discrimination

Best Direct Response Campaign
Disney Streaming
First Media and Factor – Performance Marketing Launch
Mars Pet Care – Cesar Wholesome Bowls – BestieBowls – Weber Shandwick, Chicago

Best Experiential Marketing Campaign
Ally and Tier One Partners
Inspiration4 and Known
Kellogg’s Pop-Tarts – Pop-Tarts Frost Shop – Weber Shandwick, Chicago
Netflix Launches the First-Ever Stranger Things Store
The MRN Agency
Visible & Madwell

Best In-House Content/Brand Studio
DECIEM, The Abnormal Beauty Company
NBC News Custom Productions
On Content and Brand Studio
The Shutterstock Blog
ViacomCBS Streaming – Candy Factory
WP CreativeGroup

Best Influencer-Generated Content
Bravo’s Real Housewives of Salt Lake City Season 2: Captiv8 x Essence x Bravo TV
eos x Mischief @ No Fixed Address – Cooch Blessings Campaign
Kellogg’s Pop-Tarts – Pop-Tarts Frost Shop – Weber Shandwick, Chicago
MTV Entertainment Group, ViacomCBS
Quaker Chewy Joins Forces with Andy Grammer to Write Hottest New Camp Jam and Helps Give Back to Deserving Kids
Starbucks and Edelman –Starbucks + Chance the Rapper Launch Made Ready Portfolio Campaign

Best Interactive Content Piece or Series
INNOCEAN USA
McKinsey & Company – McKinsey for Kids: K-pop, culture, containers, and why Asia’s where the action is
McKinsey & Company – The Asian Century, two years on: A look back
Uproxx
WP Creative Group and Citrix – The Sound Sanctuary
Wpromote and Zenni – Face Shape Quiz

Best Multi-Channel Content Distribution Strategy
Anheuser-Busch – Reventon de Verano
CVS Health & Foundry 360 – CVS Health Trend Report 2021
EXTRA® Gum + MTV VMAs – A Fresh Start to Live Music
MTV Entertainment Group, ViacomCBS
Schibsted Partnerstudio & The Norwegian Salvation Army, Starcom and Create – Raising poverty awareness in one of the world’s richest countries.
So Yummy and Walmart – 360º Social Commerce Campaign

Best New Product or Launch Campaign
BIC USA Inc.
Digiday Media and Hertz – Launch of Let’s Go!
eos x Mischief @ No Fixed Address – Cooch Blessings Campaign
Fenty Beauty & Barbarian — Fenty Eau De Parfum Ghost Stores
On – Cyclon Launch
RuPauls’ Drag Race Season 13 – Launch of Bubly Bounce

Best Use of Data
LEARFIELD – Samsung ‘Shrines of Glory’
McKinsey Global Publishing
Rakuten Advertising and JanSport – Disorientation
The Guardian G Labs and Novavax
Tremor Video + Universal McCann (Detroit) + Pure Michigan
WeTransfer

Best Use of Native Advertising/Sponsored Content
Behind the Business Headlines | BrandStudio24 and Nedbank Business Banking
Crank Yankers – Jimmy Kimmel Prank Calls KFC
Grindr Presents: The Old Gays Talk About HIV, Sponsored by ViiV Healthcare
INNOCEAN USA
Ram x Yellowstone Franchise Partnership
theSkimm – Virtual Holiday Village
WP Creative Group at The Washington Post and AT&T Business

Best Use of Real-Time Streaming Video
Live One
Movement Live by Michelob ULTRA – The Ultimate Ride: A Cycling Experience & Live Concert
MTV Entertainment Group, ViacomCBS

Best Use of Social
American Eagle
Appleton Estate and Complex Canada – Hidden Gem
elf Beauty, Chipotle, Movers+Shakers, D1A
IKEA
INNOCEAN USA
TBS x Known – Chad

Best Use of TikTok
Duolingo – Duolingo’s TikTok Channel
Durex Canada – Always On TikTok Campaign
eos x Mischief @ No Fixed Address – Cooch Blessings Campaign
FELGTB #RealVoicesofPride, by Edelman
GLOW & Universal Pictures, Illumination – Sing 2 TikTok Campaign
Impossible Science – WonderFirst and Sony Pictures Television

Best Use of Video
Brand Movers and Santander Consumer Bank Denmark – Launch of the Economy School
COPA90 X Pepsi – Leo Messi’s Trickserve
KERV Interactive & Goodway Group & Susan. G Komen – Interactive Video Campaign for Breast Cancer Awareness Month 2021
Merck – Uncovering TNBC: Stories of Resilience
On – Running is for everyone
Sallie Mae and GYK Antler – “HACKED” YouTube Series

Best User-Generated Content
COPA90 X Pepsi – Music Keeps Us Fizzing
Maybelline, Wattpad & Blue Ant Plus – Brave Together Campaign
TMB’s Branded Content Breaks – “Morning Moments,” Presented by Cheerios

Best Virtual Event
Barkley – Delta Faucet Real Life Showroom
Barkley Inc. – Taco Tuesday® “Meating” Maker for Taco John’s®
Insider Studios + Kellogg’s: Bringing People Together to Combat Childhood Hunger
Live One
Marcus Thomas LLC – Ohio Lottery PAC-MAN®’s Live Extrava-Game-Za Facebook Live Event
ViacomCBS

Content Marketing Partner of the Year Awarding
GLOW
Manifest
NBC News Brand Studio
pace
POLITICO Focus
Tr.ly, Tremor International’s in-house creative studio

Most Effective/Measurable Campaign
Behind the Business Headlines | BrandStudio24 and Nedbank Business Banking
Brunner and The Home Depot Rental – Rental Offering Awareness
elf Beauty, Chipotle, Movers+Shakers, D1A
Helen & Gertrude with Hologic – Genius™ 3D MAMMOGRAPHY™
Looney Advertising
Network Ten

Most Engaged Brand Community
Fenty Beauty & Barbarian — Fenty Eau De Parfum Ghost Stores
GLOW & SHOWTIME – The L Word: Generation Q Season 2
MTV Entertainment Group, ViacomCBS
The Compass Magazine with Revmade

Most Innovative Use of Content
Barkley and Planet Fitness Introduce Xrystal with an X
LADbible Group x Mindshare x Lynx – Lynx The Rock – Up A Notch
McKinsey & Company – McKinsey for Kids: K-pop, culture, containers, and why Asia’s where the action is
McKinsey & Company – The Asian Century, two years on: A look back
MTV Entertainment Group, ViacomCBS
Schibsted Partnerstudio & The Norwegian Directorate of Health, Mindshare – An multilingual universe on Norway’s largest news site
Society6 and Sherwin-Williams – Launch of “View in Room” AR tool

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