The Marketing Academy 2022 scholars revealed

2022 Marketing Academy cohort

The Marketing Academy has revealed its latest tranche of 30 scholars including 18 client-side marketing, media and brand managers and leaders.

The eighth annual candidates were chosen through a three-stage process and come from client-side brands, media owners, agencies and startups. Under the Marketing Academy program, they’ll now be put through a mix of three bootcamps and masterclasses, one-to-one mentor sessions and executive coaching to build up their leadership skills and aptitude.

Chief marketing officer mentors helping this year’s scholars include KFC CMO, Kristi Woolrych, ANZ CMO, Sweta MehraArnott’s CMO, Jenni Dill, HiPages chief customer officer, Stuart TuckerTourism Australia CMO, Susan CoghillTelstra CMO, jeremy nicholasIAG CMO, Brent SmartColes CMO, Lisa Ronson, Lion consumer and brand director, Anubha Sahasrabuddheand ABC director of audiences, Leisa Bacon. The wider mentor list also includes leaders from agency brands including IPG Mediabrands and Omnicom Media Group.

The scholars also this year get access for 10 of their teams and colleagues to partake in The Marketing Academy’s online development program, Virtual Campus, which launched last year in the midst of the pandemic.

“It is deeply gratifying to see that the marketing, media and advertising industry remains committed to developing the skills and leadership capability of its talent through its ongoing support of The Marketing Academy in Australia,” The Marketing Academy founder and global CEO, Sherilyn Shackell, said.

“Along with our mentors, executive coaches, partners’ and teaching faculty, we remain utterly dedicated to ensuring the pipeline of future Board level talent continues to thrive and that our incredible Scholars will be supported in their ambitions to positively impact our brands and agencies for years to come.”

The Marketing Academy Australia Scholarship Program is funded in 2022 by long-term partners Google, Commonwealth Bank, KFC, IAG, plus global partner, Salesforce. Two new partners have also joined this year locally: Deloitte Digital and Dentsu.

The 2022 Marketing Academy scholars list:

Patrick Barbaro, head of group media, Coles

Renata Bertram, VP A/NZ Marketing, Salesforce

Emily Cook, head of client partnerships, Dentsu ANZ

Ben Coverdale, founder, March One

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