Virtual Asset & Metaverse Wearable Marketing Strategies

This PSFK guide is a metaverse marketing report for brands and retailers on how to develop Virtual Asset & Metaverse Wearable strategies to engage younger audiences

Executive Summary

From avatar skins to wearables, fashion is approaching the metaverse and virtual world experiences as the next frontier for digital brand experiences. In these virtual realms, creative content, authentic engagement, and community building experiences are critical, especially for Gen Z and Gen Alpha consumers already steeped in the worlds of gaming and digital.

Strategies for fashion and luxury companies entering the virtual worlds center around customized avatars and wearables. More so, there are commercial opportunities for selling real-world clothes with metaverse digital twins or experiences – plus there are opportunities to sell virtual goods with physical components.

For those brands and retailers that can connect with a more diverse, and inclusive customer experience. They will transcend virtual boundaries to truly engage with consumers in the metaverse and in the real world.

Report Overview

In this metaverse marketing report, PSFK researchers explore how brands and retailers can leverage new opportunities for a better customer experience in the Metaverse, gleaning from examples of success from the fashion and luxury industry as these brands optimize new approaches to products, services, and tools .

Ultimately, readers should come away with understanding where the real opportunities lie for marketing to different customers within the Metaverse and how these tools will empower the future of customer engagement and brand marketing.

What You Will Learn From This Report

  • Why metaverse commerce is an area of ​​growth for fashion and luxury
  • Where fashion and luxury brands are harnessing tech innovations to build new areas of engagement with next gen customers
  • How fashion and luxury brands are translating virtual purchases into real opportunities to sell physical products
  • Why the metaverse offers the opportunity to tackle important issues of diversity, inclusion, identity, and sustainability
  • How creative industries like fashion and luxury are leveraging the metaverse as a segment of dynamic, omnichannel strategies

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